Setting up Google Consent Mode v2

What is GCM v2?

Google Consent Mode v2 is the consent signaling framework that lets GA4, Google Ads, and other Google products adjust their behavior based on user consent. Required in the EEA from March 2024.

Enable in theConsent

1. Open your site → Banner Builder → Behaviour tab
2. Toggle "Google Consent Mode v2" on (requires Starter plan or higher)
3. Save changes

Signal mapping

• ad_storage → marketing category
• ad_user_data → marketing category
• ad_personalization → marketing category
• analytics_storage → statistics category
• functionality_storage → preferences category
• personalization_storage → preferences category
• security_storage → always granted

Verify in DevTools

Open your site, then DevTools → Console. Run window.dataLayer. You should see entries for tc_consent_default (before consent) and tc_consent_update (after the user picks).